Constructing the museographic gaze. Antimanual del museólogo by Lauro Zavala

Abstract

This review synthesizes Lauro Zavala’s theoretical posi-tion constructed over 16 years, by describring its three reflexive axes: the visitors’ evaluation as the most valuable  heritage, the dimensions of the museographic experience (ludic, ritual and educational) and transdisciplinary  models for its study (pragmatic, syntagmatic, narrative reconstruction and general spatial models).

In this book, in-training museologists will meet an expert who works “outside” the field of museology, who has proposed a theoretical approach in synchrony with researchers responsible for the new types of communication  models for museums during the 1990s. Meanwhile, museum professionals who are already familiar with Zavala’s work will be able to assess to what extent the visitor is still taken for granted within Mexican museographic context or if any other visitor-centered communication possibilities have been created.